The Pernod Ricard Mindset isn’t a single, easily-pigeonholed way of approaching challenges in life or at work. It’s that something extra we don’t know we have until we’re backed into a corner. It’s the long-sought-after idea that pops into our head while we’re washing the lettuce after a fruitless day of brainstorms at the office. It’s coming together and achieving beyond our goals. It’s about shattering expectations.
This global campaign was designed around the achievements of real Pernod Ricard employees. Visit the campaign website to meet Ronnie, a 39-year employee at the Miltonduff distillery who always goes the extra mile – even during a storm for the ages. Or hear about the time South African marketing director Charl bought a round of drinks for an entire plane of employees after a Sisyphean day of travel woes. There are stories from across China, and one that involves a car heist.
For this project, I led creative copy for the campaign website as a freelancer, in particular the ‘quiz’ and the ‘real stories’ section of the site. See the whole campaign here.
